For the 2012 Båtboka I was asked to do a full redesign. Rather than just producing a straight boat guide we decided to introduce editorial pages with boat tips and advice. Tests were also introduced in the catalog section. The response from the readers was very positive and sales for Båtboka increased in 2012. The new templates have subsequently been used for the 2013 Båtboka. Because of this production time has been saved by 70% and as a result costs have been reduced dramatically.  Plus it looks a whole lot better than it did before.

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